How well do you listen to your Customers?

How well do you listen to your customers?

Today in business you better be listening to your customers and have a pulse on what they want from you, or they will be moving on.

Case in point.

Mashable shared this article about The Loft, a clothing store who has a page on facebook. They had posted a new pair of capri pants using an Industry standard model and the “real women” protested. Read some of the remarks they made about the use of this super model.

Now The Loft could have ignored the rantings of the 80 or so women who reacted negatively to their ad. After all they had 55,639 fans at the time of this post. But what they did in response to these 80 women is what separates the successful business from the rest.

According to Mashable, the next day, the fashion retailer posted pictures of its own staff posing in the cargo pants. The women — drawn from different departments of LOFT’s design, styling and marketing staff — ranged from size 2 to 12, and from 5′3″ to 5′10″. Each styled the pants for a specific occasion, and explained why they liked the pants or why the pants worked well on their individual bodies.

BRAVO!!!!

That is what the fans on the page had to say.  This small gesture garnered overwhelming approval from the fans even though most of them agreed the pants were a huge fail.

The whole point of this post is to show businesses no matter what size the company or what you are selling, if you will interact with your customers and listen to what they have to say, you can really serve the customers what they want.

God gave us two ears and one mouth for a reason! Businesses need to start using their ears more and their mouths less. Listen to what your customers are saying and deliver what they want, and you will have loyal customers for life.

This is a smashing example of how of a big company used social media to drive customer loyalty and satisfaction. Bravo to Ann Taylor and The Loft for listening to their customers and responding appropriately!

Tagged as: Ann Taylor, Ann Taylor Facebook, Customer Service, Listening to your customers, Mashable, The Loft